UTM campaign tracking
Use standard UTM parameters or a compact ref referral code to connect campaign visits with the pages, sessions, and conversion events that follow.
Supported UTM parameters
| Parameter | Use |
|---|---|
| utm_source | The publisher, platform, or referring source. |
| utm_medium | The marketing medium, such as email, paid_social, or cpc. |
| utm_campaign | The stable campaign name. |
| utm_term | An optional keyword or audience term. |
| utm_content | An optional creative, link, or placement variation. |
| utm_id | An optional campaign identifier from your advertising system. |
| ref | A compact referral-code alias for utm_source. An explicit utm_source takes precedence. |
Build a campaign URL
https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=summer_launch&utm_content=hero_buttonhttps://example.com/pricing?ref=partner_nameKeep naming conventions consistent. For example, do not alternate between newsletter, email_newsletter, and Newsletter when they represent the same source.
Read campaign behavior
The first captured UTM attribution remains attached to the active session. Use Overview source filters and Sessions journey filters to compare the pages and events associated with campaign traffic.