Troubleshoot
When activity is missing, start with the tracking snippet. Most issues come from a missing script, a blocked request, or a data-domain value that does not match the dashboard.
No page views appear
- Open the domain's Settings page, choose the correct platform in Setup, and copy the generated installation again.
- Confirm it appears in HTML delivered to the browser on the live site.
- Confirm data-domain exactly matches the saved domain.
- Confirm the browser can load https://gumanalytics.com/js/analytics.js.
- Test in a private window or browser profile without extensions.
- Check Content Security Policy, ad blockers, and privacy extensions.
A custom event is missing
- Confirm the tracking script loads before the code calling window.gum.track().
- Use a non-empty event name.
- Trigger the event only after the action succeeds.
- Check the correct website's Events page and selected date range.
Revenue is missing
window.gum.track("purchase", { revenue: 49 });Send revenue as a number rather than a formatted string such as $49, and use the same convention for every comparable purchase event.