Event reports
The Events page turns the actions you track into a concise report for one website over 7, 14, or 30 days.
Event volume
The event-volume panel shows total custom events and their daily trend. Use it to see whether important actions change after a release, campaign, or content update.
Event table
| Field | Meaning |
|---|---|
| Name | The custom event name sent with window.gum.track(). |
| Count | Total recorded occurrences. |
| Unique users | Distinct linked tracking IDs that triggered the event, falling back to project-scoped anonymous visitor IDs. |
| Count / user | Average number of occurrences per visitor. |
| Revenue | Total numeric revenue attached to the event. |
| Last seen | The most recent recorded occurrence. |
The event table is paginated and requests only the current page of event summaries. Changing the page does not download the complete event history first.