Metrics glossary

Use these definitions when reading Gumanalytics reports. Each metric applies to the selected website and date range.

Traffic metrics

Metric	Definition
Page views	A tracked page load. Call window.gum.page() after a client-side route change.
Visitors	Distinct observed visitors for the selected website and period. Treat this as directional analytics, not a contact list.
Sessions	Grouped visitor activity that remains active while new activity arrives within 30 minutes.
Engagement	Active time while a tracked page is visible in the browser.
Network latency	The session-level HTTP response time measured between the visitor's browser and the Gumanalytics edge. It is reported in milliseconds and does not measure download bandwidth.
Referrer	The previous page or source reported by the browser. It can be empty or limited.

Metric	Definition
Event count	The total number of times a named custom event was recorded.
Unique users	Distinct linked tracking IDs that triggered an event in the selected period, falling back to project-scoped anonymous visitor IDs.
Count per user	Event count divided by the event's unique users.
Event revenue	The total numeric revenue property attached to matching events.