Website traffic analytics
Chart page views, visitors, and bounce rate, then combine page URL, traffic-source, and region filters.
[ privacy-first web analytics and behavior insights ]
Privacy-first web analytics that explains what visitors do next.
Track website traffic, UTM campaigns, custom events, cross-device user journeys, network latency, cohort retention, session replay, and page heatmaps in one focused analytics dashboard.
HTML and Next.js setupCookieless by designLightweight script
┌┐└┘
yoursite.comLast 30d
┌┐Page views
12,486
┌┐Visitors
4,291
┌┐
Top Pages
/██████████3.8k
/pricing██████░░░░2.4k
/docs█████░░░░░1.7k
┌┐
Top Countries
United States██████████1.2k
United Kingdom███████░░░842
Germany████░░░░░░519
┌┐
Top Referrer
google.com██████████2.1k
direct██████░░░░1.3k
x.com███░░░░░░░684
┌┐
Recent Pages
2m/pricinggoogle.comUS
5m/docs/installdirectGB
8m/x.comDE
Opt-in
replay and heatmaps
24/7
dashboard access
0
third-party ad clutter
15+
connected insight types
Website and product analytics features
Answer traffic, conversion, retention, and behavior questions in one place.
UTM campaign tracking
Attribute visits and sessions with UTM parameters or a simple ref referral code.
Country and city analytics
Understand visitor countries and session cities alongside device and operating-system context without storing raw IP addresses.
Network latency monitoring
Measure session-level HTTP latency, then compare median, p95, and connection-quality bands over time.
Cross-device user journeys
Use your own tracking ID and display name to connect a known user's earlier visits across devices.
Cohorts and path exploration
Measure weekly retention and expand page-to-page behavior paths one step at a time.
Custom event analytics
Track sign-ups, purchases, downloads, revenue, unique users, and event frequency.
Session replay
Watch masked visitor sessions to understand navigation, clicks, scrolling, and moments of friction.
Page heatmaps
See where visitors click and how far they scroll on every tracked page path.
Privacy-first tracking
Use project-scoped hashed identifiers and opt-in replay and heatmap capture without advertising clutter.
Next.js analytics proxy
Send browser collection through a same-origin Next.js Route Handler before forwarding it to Gumanalytics.
Embeddable analytics graphs
Share sharp Overview-style PNG graphs for visitors, pageviews, or events across 7, 14, or 30 completed days.
Image tracking pixels
Collect page views with a transparent pixel, a live online badge, a custom image, or a tracked analytics graph.
Pinned multi-site dashboard
Pin priority website projects above an alphabetical list that stays consistent across cards and project menus.
Fast paginated reports
Browse user journeys, recordings, heatmaps, and events with page-by-page queries as your traffic history grows.
┌┐└┘
yoursite.comLast 30d
┌┐Page views
12,486
┌┐Visitors
4,291
┌┐
Top Pages
/██████████3.8k
/pricing██████░░░░2.4k
/docs█████░░░░░1.7k
┌┐
Top Countries
United States██████████1.2k
United Kingdom███████░░░842
Germany████░░░░░░519
┌┐
Top Referrer
google.com██████████2.1k
direct██████░░░░1.3k
x.com███░░░░░░░684
┌┐
Recent Pages
2m/pricinggoogle.comUS
5m/docs/installdirectGB
8m/x.comDE
01 / Traffic overview
See the health of your website without digging through reports.
A focused overview puts your most important traffic signals together, so changes in reach and acquisition are visible at a glance.
- Compare page views and unique visitors in one place.
- Find the pages, referrers, and regions driving activity.
- Spot recent traffic changes without configuring reports.
┌┐└┘
yoursite.comSessions
┌┐
Devices
Desktop███████░░░68%
Mobile███░░░░░░░27%
Tablet█░░░░░░░░░5%
┌┐
Operating System
macOS████░░░░░░42%
Windows████░░░░░░35%
iOS██░░░░░░░░15%
┌┐
User Journey
John / United States · Desktop · macOS2m ago
/ → /pricing → /register3 views · 4m 12s
United Kingdom · Mobile · iOS8m ago
/docs → /docs/install2 views · 1m 48s
Germany · Desktop · Windows14m ago
/ → /features → /pricing3 views · 3m 05s
● Current visitor · Younow
/1 view · live
02 / Visitor sessions
Understand the journey behind every aggregate number.
Session context connects devices, operating systems, duration, and page sequences so you can understand how real visits unfold.
- Follow page-by-page journeys through your website.
- Compare desktop, mobile, and tablet behavior.
- Recognize short visits, engaged sessions, and live visitors.
┌┐└┘65% scroll
yoursite.comHeatmap
Page Heatmap──────────────────────────────────────────────────/pricing · 487 clicks
03 / Page heatmaps
See which parts of each page earn attention.
Click and scroll heatmaps turn thousands of interactions into a clear visual layer over the page your visitors actually used.
- Discover the calls to action visitors click most.
- See where attention fades as people scroll.
- Compare behavior separately for every page path.
┌┐└┘
yoursite.comReplay
Session Replay──────────────────────────────────────────────────4m 12s · Desktop
yoursite.com/pricing
01:42
04:12
CLICKSCROLLNAVIGATEINPUT MASKED
04 / Session replay
Watch friction happen instead of guessing where it lives.
Masked session playback recreates navigation, clicks, scrolling, and page changes while protecting form input values by default.
- Replay the steps that led to conversion or abandonment.
- Investigate confusing navigation and missed interactions.
- Keep sensitive input values masked during capture.
┌┐└┘
yoursite.comBehavior
Cohort retention
W0W1W2W3W4
Jul 6100%42%31%26%21%
Jul 13100%48%35%29%—
Jul 20100%39%28%——
Jul 27100%44%———
Path exploration
Starting page
/
1.8k
/pricing
924
/docs
618
→
Step +1
/pricing
782
/features
506
/docs
311
→
Step +2
/register
364
/contact
191
/docs
120
05 / Behavior analytics
Find retention patterns and the paths visitors take next.
Cohort analysis groups users by their first active week, while interactive path exploration reveals the pages they visit from one step to the next.
- Compare weekly user retention across acquisition cohorts.
- Start from any popular entry page and expand the next step.
- Use linked identities to understand journeys across devices.
Identity, attribution, and location
Connect anonymous visits to the customer journey when you know who the user is.
Start with project-scoped anonymous analytics, then assign your own tracking ID and display name after sign-in. Earlier sessions from that browser are linked to the identified user, while the same tracking ID connects their activity across devices.
Cross-device identity
Review one user's visits, pages, devices, operating systems, locations, custom events, and linked recordings from a dedicated session page.
Read the identity guide →Campaign attribution
Keep UTM campaign data with the session so acquisition source, user journey, and conversion events can be investigated together.
Learn UTM tracking →City and device context
Use hosting-edge geolocation plus browser device and OS signals to understand regional and technical behavior without storing raw IPs.
Explore location analytics →Image analytics
Share live analytics or collect a page view with one image.
Generate a daily Overview-style graph for reports and public pages, or use an uncached image request when a JavaScript tracker is not the right installation.
EXAMPLE.COM PAGEVIEWS────────────────────────────────────────────────────────────────────────────────LAST 14D
Embeddable analytics graphs
Choose visitors, pageviews, or events over 7D, 14D, or 30D. Completed-day data is cached, and track=1 can record graph loads as page views.
Embed an analytics graph →[1.4k ONLINE]
Image tracking pixels
Use a transparent 1px image, a live online badge, or your own uploaded PNG, JPEG, GIF, or WebP. Each uncached image request records the metadata available to the pixel.
Configure image tracking →HTML, Next.js, Shopify, and WordPress setup
Install on the platform where your website already lives.
Use the embed script for HTML or a tag manager, follow guided Shopify and WordPress placement, or generate a Next.js client component and same-origin Route Handler.
<script
defer src="https://gumanalytics.com/js/analytics.js?v=be9add48f624"
data-domain="example.com"
data-session-replay="true"
data-heatmap="true"
></script>
defer src="https://gumanalytics.com/js/analytics.js?v=be9add48f624"
data-domain="example.com"
data-session-replay="true"
data-heatmap="true"
></script>
Marketing websites
Next.js applications
Shopify stores
WordPress sites
SaaS products
Documentation sites
Landing pages
Content publishers
Web analytics FAQ
Common questions before installing Gumanalytics
Does Gumanalytics support session replay and website heatmaps?+
Yes. Session replay records masked DOM activity, navigation, clicks, and scrolling. Page heatmaps aggregate clicks and scroll depth for each page and device type. Both features are opt-in per project.
Can I use Gumanalytics with Next.js?+
Yes. The Setup panel provides a Next.js component and an App Router Route Handler. The browser can post to your own domain first, and your server forwards analytics, replay, and heatmap requests to Gumanalytics.
Can I use Gumanalytics with Shopify or WordPress?+
Yes. The Setup panel includes Shopify theme instructions and a WordPress WPCode installation, using the generated project script and its replay, heatmap, and sampling options.
Can an analytics graph or image track page views?+
Yes. Generate a transparent pixel, a live [x online] badge, a custom-image pixel, or add track=1 to an embeddable analytics graph. Image requests capture available request metadata but not JavaScript-only engagement or interactions.
Does it track UTM campaign parameters?+
Yes. Gumanalytics captures UTM source, medium, campaign, term, content, and ID. A ref parameter is treated as UTM source when utm_source is absent. Attribution stays with the session and is available in reports and journey filters.
How does cross-device visitor tracking work?+
Set the same tracking ID for a known user on each device. Gumanalytics hashes that project-scoped ID and links it with earlier sessions from the same anonymous visitor, including their events and journeys.
Can website analytics show visitor cities?+
Yes. Country and city are derived from Cloudflare or supported hosting-edge geolocation and stored with pageviews. Raw IP addresses are not stored in pageview analytics.